A used car dealership captured its region's Spanish-speaking buyers with a bilingual campaign engineered for intent.
Client
Year
Website
Challenge
The buyers were there. The dealership was not. Competitors ran English-only campaigns and left an entire market unclaimed.
Latinos Unidos Auto served a community that national dealer marketing consistently overlooked. Spanish-speaking buyers researched in one language and bought in another. Standard dealer playbooks addressed neither well.
Inventory moved on relationships and foot traffic. Digital demand went to whoever showed up first. No one had shown up.
Goal
Our team built the campaign in the language of the buyer, then held every dollar accountable to the lot.
Creative, targeting, and landing experience were built bilingually from the ground up, not translated as an afterthought. Campaigns were structured around purchase intent signals, with platform-level performance tracked against cost per lead and showroom outcomes rather than vanity reach.
Result
Click-through rates cleared industry benchmarks. Cost per lead came in below the vertical standard. The lot felt it.
The campaign delivered a [X.XX]% CTR against the automotive benchmark, with cost per lead materially under the industry comparison documented in the engagement. Lead volume and quality translated directly to showroom appointments.
Crafting intricate brand narratives for lasting and meaningful impact.
Markets ignore brands that ignore them. We made sure this one was impossible to ignore.
