Luggage · U.S. market entry
New market.
Wide open.
Introducing a global luggage brand to U.S. shoppers through a clearer store and a connected digital marketing strategy.
Reference study presented by Morphiaas USA · Original project: Digital Silk
Reported results: supplied eCommerce Case Studies, pp. 19–20.
Total visitors reported
01 / The departure point
A new name
in a crowded
departure hall.
Rollink had a luggage concept to introduce and a U.S. audience to reach. The challenge was to build recognition, explain the product and create a compelling reason to buy in an already competitive market.
Start with awareness
The brand needed a local presence and clear product education to connect with U.S. shoppers who did not yet know it.
Give every channel a direction
Search, social, paid media and third-party sellers needed to contribute to a coherent launch rather than disconnected touchpoints.
02 / The route to market
Not one channel.
A connected journey.
Explore the marketing work that supported the new, user-friendly eCommerce experience.
01Understand the destination
Market analysis mapped the competitive U.S. luggage landscape. Keyword research considered both search intent and bidding difficulty to guide acquisition.
02Make the product discoverable
SEO articles and link building supported search visibility. Social and PPC content reached travelers based on flying frequency and lifestyle, combining education with engaging product stories.
03Bring interested shoppers back
Retargeting highlighted relevant products to eligible prospects. Email newsletters supported the purchase journey with discounts and timely offers.
04Extend the reach
An affiliate network and influencer giveaways broadened awareness, while monitoring third-party reseller communications helped the team keep track of external offers.
03 / After one year
More eyes.
Greater value.
The source’s one-year results table reports growth in reach, on-page time and average order value.
A wider audience for a new market.
Average order value reached
Increase in on-page time
730k is the reported total visitor figure—not a customer or order count. The source reports a $205 average order value and a 78-second increase in on-page time.