From Instagram-only to Google’s top spot.
A website built with search in its foundations ranked for 88 keywords at launch and now holds the top position for its core local query.
Reported results: Morphiaas Case Studies 2026.
A loyal following still left Google untouched.
Sloan Co Design had 2,000 Instagram followers and a handful of clients from social media, but no website. Homeowners searching actively for an Orange County designer had no way to discover the studio through Google.
Build the site and search strategy together.
Morphiaas planned the visual structure, wrote the content and built SEO into the website before launch. Search was part of the product rather than a later addition.
Shape the structure around local intent.
Pages were organised around what prospective clients needed to understand and the local language they used. Design and search intent developed together, giving every major page a clear role.
Turn social attention into owned demand.
The new site gave the studio an asset it controlled. Instagram continued to build community, while the website captured high-intent demand and created a lasting route to inquiry.
Rank from the day the doors open.
The website ranked for 88 keywords when it launched. Traffic rose 30% within three months and kept compounding across the first year.
What the sequence shows
Write content and create the experience as one system. Launch with the technical and on-page foundation already present.
The top position for the core local search.
Organic traffic increased 509% in year one, producing 372 organic visits. The studio now ranks number one for “Orange County interior designer.”
Build the next result worth publishing.
Bring us the product, funnel or market that needs a clearer growth system.
Let’s talk about your project