An outdoor adventure tour planner trapped on the wrong platform reached first position in search within twenty days of relaunch.
Services
Client
Year
Website
Challenge
The company sold adventure. Travelers searching for one could not find it.
Juniper Outdoors plans and operates outdoor adventure tours. The experiences earned loyalty. The website earned nothing. The Wix platform that carried the brand through its early years had become the ceiling: limited customization, constrained SEO architecture, and a booking experience that could not compete in a category where the itinerary is sold long before the trek begins.
Travelers plan adventures through search. Every query the brand missed was a booking a competitor took. The company was absent from the exact moment its customers decided where to go.
Goal
Our team rebuilt the foundation before touching the demand. Wix to Webflow. Then search, engineered from the ground up.
The migration to Webflow gave the brand a platform built for how travelers actually research and book: faster load speeds, mobile-first architecture, and an experience designed to move a visitor from curiosity to committed itinerary. Nothing was ported. Everything was rebuilt.
On that foundation our team executed the full SEO program. On-page optimization across tour pages, destination content, and metadata, targeted to real traveler search behavior. Technical SEO across speed, crawlability, indexation, and site structure. The site stopped being a brochure. It became the company’s primary acquisition channel.
Result
First-position rankings in twenty days. Traffic multiplied five times. A 98+ site performance score.
The rebuilt site reached the top of search results for key target keywords within twenty days of launch. Organic traffic increased fivefold. Site performance scored 98 and above. The traffic converted, driving substantial growth in bookings and a measurable lift in engagement across the new experience.
The company no longer waits to be discovered. Travelers planning their next adventure now find it first.
Shaping comprehensive brand narratives for enduring impact.
The platform is the strategy. Everything else compounds on top of it.
