A clearer route to better engagement.
A focused website and messaging programme made a healthcare technology offer easier to discover, understand and explore.
Reported results: supplied case study PDF.
Start with the value people need to see.
Keona Health’s digital experience needed a clearer unique value proposition. Navigation friction and conversion barriers made an already nuanced healthcare technology offer harder to evaluate. The project focused on communicating the value more clearly and making the next step easier to find.
Remove the friction between questions and answers.
Refined messaging and navigation addressed two connected questions: what the offer meant, and where a visitor should go next. The website needed to organise the information around an understandable journey, rather than expecting visitors to piece the story together themselves.
Build a connected discovery journey.
Keyword research and planning supported discovery, while landing-page design supported the visit that followed. These activities connected the language people used in search with the content they encountered on the site. The interaction below summarises the documented workstreams.
Give each landing page a clear purpose.
Landing pages offered a focused setting for the message. By bringing content and design together, the project addressed the clarity of individual entry points as well as the wider navigation. Published project visuals illustrate the resulting website presentation.
Create room for deeper consideration.
The engagement measures in the source point to visitors spending longer with the site. Session duration and time on page measure different aspects of that behaviour. They should be read alongside organic search growth, without assuming a separately reported sales or revenue result.
What to take from the approach
For a similar healthcare technology brief, this case suggests a useful starting point: connect audience needs with a clear website journey, then measure the outcome against the specific project objective. This is an editorial takeaway, not an additional reported result.
A year of stronger engagement.
Across one year, organic search increased by 42.5%, session duration by 104% and time on page by 43.5%. The supplied case does not quantify conversion growth. This results view stays with the three published measures.
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