Thirty cars in March. Eighty in April.
A bilingual Meta lead engine went live in 72 hours and generated 325 leads at a blended cost of $10.76 in its first 34 days.
Reported results: Morphiaas Case Studies 2026.
Demand existed. The funnel did not.
The dealership served a bilingual community whose buyers research in Spanish and negotiate in English. March sales stood at 30 cars, driven largely by walk-ins and word of mouth, while paid social lacked a funnel, language strategy and lead system.
Build for the language buyers actually use.
Separate English and Spanish campaigns used native creative rather than translated copy. Different hooks and objection handling let four live campaigns optimise independently around the same offer.
Give every campaign one job.
Every dollar went to lead objectives. The English campaign produced 170 leads at $5.04 each and a 4.72% click-through rate, while the two Spanish campaigns delivered 147 leads at roughly $11.83 each.
Cut losers before they consume the month.
A website-destination variant underperformed on day one and was removed within 72 hours. Its budget moved to the winning work, so the account did not carry dead spend into a second week.
Connect the ad account to the sales floor.
The system only works when leads reach the sales team quickly. The campaign reported spend, leads, cost per lead and cars sold, keeping media performance tied to the operating result.
What the sequence shows
76 leads at $11.83 CPL and a 3.14% CTR. 71 leads at $11.84 CPL and a 2.03% CTR.
Fifty more cars in the first full month.
The dealership reported 80 cars sold in April versus 30 in March. Total spend was $3,392, equal to $42 per car sold; the stricter derived measure is $68 per incremental car above the March baseline.
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