Turn curiosity into the next career move.
A rebrand and website programme helped a product management training business make course discovery and enrolment more direct.
Reported results: supplied case study PDF.
Strong learning. A discovery gap.
Productside already had strong retention and course ratings, but needed to attract new students. The challenge was therefore not simply to explain that training existed. It was to make the offer easier for new audiences to discover, evaluate and choose.
Make choosing a course less work.
The UX redesign addressed friction in course discovery and signup. That focus connected the structure of the site with a concrete user task: finding a relevant learning opportunity and understanding how to enrol. Published website and learning visuals provide context for the offer.
Follow the journey to enrolment.
The case describes a cross-channel funnel audit alongside the website work. Looking across the journey helped connect acquisition with the experience that followed. The selector below summarises three connected priorities rather than reproducing an actual course-selection tool.
Give the offer a distinctive identity.
Rebranding covered positioning and visual identity. A clearer expression of the offer supported the website’s usability changes, giving prospective students a more coherent impression as they moved through the experience. Brand and conversion work were part of the same programme.
See the whole funnel, not only the page.
A course purchase is the outcome of more than one screen. The documented audit considered the wider funnel, while the UX work addressed the on-site path. The supplied case does not publish channel-level attribution, so the results here remain at the reported project level.
What to take from the approach
For a similar professional education brief, this case suggests a useful starting point: connect audience needs with a clear website journey, then measure the outcome against the specific project objective. This is an editorial takeaway, not an additional reported result.
Learning demand, made visible.
The source reports more than 160 courses sold in under three months, 100,000 first-time visitors over three months and an 18% launch-day traffic increase. These use different time windows and units; they are kept separate rather than combined into a single growth claim.
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