Commerce stories / ShadePro
RV awnings & outdoor accessories
More freedom.
Less friction.
A smarter path to the right outdoor products helped ShadePro turn a complex shopping experience into a clearer one.
Presented by Morphiaas USA · Reference project by Digital Silk
Source: supplied eCommerce Case Studies, pp. 9–10. Photography illustrates the industry.
01 / Finding the right fit
A wide range.
A winding journey.
ShadePro’s RV-focused audience needed help choosing among awnings and outdoor accessories. The older site offered too little guidance through that decision.
A fragmented experience
Disjointed navigation and outdated presentation made product discovery harder than it needed to be.
Too little buying guidance
Without a guided selection process, visitors had to do more of the work themselves to identify relevant products.
A need for clearer conversion paths
The platform needed a more usable interface and simpler customer journeys to support conversion and organic discovery.
02 / The redesign
Guide the decision.
Open the road.
A data-informed sitemap, responsive design and custom sales configurator gave the new site a clearer direction. The redesigned platform launched in February 2025.
Help shoppers choose.
The custom configurator recommended products based on user needs, bringing more guidance to a complex purchase decision.
Make the next step clear.
A revised sitemap and responsive interface supported a more intuitive route from discovery toward purchase.
This explains the source project’s configurator; it is not a live ShadePro product recommendation tool.
03 / Reported revenue impact
Daily revenue increase.
Reported on March 9, 2025, just weeks after the redesigned site went live.
This is a reported daily revenue result, not an annual or average monthly growth rate. The source also describes continued performance improvements after launch.