Commerce stories / Smallwood’s Yachtwear
Luxury yacht uniforms / B2B commerce
A sharper
digital presence.
Bringing the refinement of a luxury showroom to the online experience, while moving from Magento 1 to Magento 2.
Presented by Morphiaas USA · Reference project by Digital Silk
Source: supplied eCommerce Case Studies, pp. 17–18. Photography illustrates the industry.
01 / The brief
Let the website
match the standard.
Smallwood’s Yachtwear supplies premium uniforms for private yacht crews. Its online store needed a platform upgrade and a design that reflected the atmosphere of its renovated showroom.
A considered migration
Moving from Magento 1 to Magento 2 called for continuity in the functions customers relied on.
A more refined impression
The visual experience needed to express the brand’s upscale positioning and make its services easier to explore.
02 / The approach
Refinement,
with purpose.
A stronger platform foundation
The Magento 2 migration preserved essential functionality while giving the store a more capable foundation for future growth.
A showroom-inspired visual experience
Clean layouts, contemporary design and high-quality imagery translated the renovated showroom’s upscale atmosphere into the website.
A clearer view of the service
Content highlighted customization, fitting consultations and after-sales support for the needs of B2B yachtwear buyers.
03 / The results
A stronger invitation
to explore.
Increase in website traffic
Increase in sessions
Increase in engaged sessions
The source compares website traffic with April 2023 and reports the session and engaged-session increases shown here. It does not provide revenue results.