Commerce stories / ZipTie
Less friction.
More orders.
A cable-tie supplier with strong traffic needed a store that helped buyers act. ZipTie rebuilt discovery and checkout around the people doing the purchasing.
in the first 30 days
Presented by Morphiaas USA · Reference project by Digital Silk
Source: supplied eCommerce Case Studies, pp. 1–2. Photography illustrates the industry.
01 / The problem
Demand was there.
The journey wasn’t.
The legacy site made browsing and buying harder, especially on mobile. Buyers dropped off before they reached the right products.
Too much effort to browse
High abandonment during browsing signaled that product discovery needed a clearer structure.
Listings that did not help enough
Low product-listing engagement called for clearer grids, useful filters and faster ways to act.
A mobile experience falling behind
Tap targets, interface complexity and loading performance needed attention to support buyers on phones.
02 / The rebuild
Make buying
the easy part.
01 / Find it faster
Shopify Plus supported a clearer homepage, intuitive collection filters and a standardized grid with more than 20 SKUs visible above the fold.
02 / Act without detours
Quantity selectors, express checkout and richer metadata helped busy B2B buyers move forward.
03 / Build for mobile discovery
Larger tap targets, simplified interfaces and better loading performance worked alongside category mapping and use-case content.
03 / First 30 days
A measurable
step forward.
More sessions
Conversion-rate increase
Lower cart abandonment
More mobile sessions
The source reports a post-launch conversion rate of 3.61%. Browse-stage abandonment also fell from 87% to 68%.
The figures describe the first 30 days after launch; no absolute order totals are supplied.